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Digital and social media plays an important role in promoting sports participation and generating engagement for fans.
In recognition of the need that the long-term growth of badminton is dependent on creating star players who act as role models for badminton and inspire fans across the world, the Badminton World Federation (BWF) partnered with one of the world’s leading digital and social consultancy agencies, Seven League, to deliver its Star Creation Programme.

Read the full Press Release

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